We’ve all faced unimaginable challenges in the last year during the COVID-19 pandemic. With it now being March, it’s been 1 year of lockdowns and ‘bubble life’ where we ‘ve experienced social isolation and have felt the effects of a pandemic that go far beyond our physical health. After a year of Netflix, board games, home workouts and Zoom meetings, we could all use a boost of optimism to lift ourselves and everyone around us up and out of our routines.

In recognition of this, we’re proud to announce that we’ve partnered with ATB financial on an exciting initiative called ATB Up.

The campaign, which officially kicks off today, will engage Albertans in 10 days of challenges they can do from home. The challenges are designed to be simple, uplifting and inclusive, with the goal of raising up to $50,000 for mental health support in Canada. The campaign’s goal is to help Albertans get more from their days at home so they can have a positive impact on their wellbeing and lift up the people around them.

ATB Up Introduction

How it works

From today until March 12th, a new challenge will be shared each weekday where Albertans can participate, spread good vibes and get up to give back! To participate, use the #ATBUp hashtag to share every challenge you complete, like or love and ATB will donate $1 to the Mental Health Foundation (Alberta). The net result? You’ll feel great, do good for other Albertans, and also have the chance to win prizes. On March 11th, our CEO Dr. Ryan Todd will be submitting his challenge, so stay tuned!

For more information on the campaign, the science behind ‘play’, and to learn how you can enter to win prizes and donate to the Alberta Mental Health Foundation, visit up.atb.com.

Albertans, we hope to see you get up to give back over the next two weeks!