The Impact of Bell Let’s Talk

The Impact of Bell Let's Talk


Now in its 11th year, Bell Let’s Talk has changed the way we discuss mental health in Canada. The annual event is like the ‘Superbowl’ for mental health, and the viral social campaign has raised more than $121 million for mental health initiatives since it launched in 2011.

What makes Bell Let’s Talk significant

As headversity CEO Dr. Ryan Todd mentions, the campaign has done a tremendous amount for mental health awareness. The commonly referenced 1-in-5 statistic was born through campaigns like Bell Let’s Talk, helping normalize that one in a handful of us deal with mental health issues. With more than 1.3 billion social interactions featuring the #letstalk hashtag, and support from politicians, actors, and musicians, the campaign continues to encourage discussion (and now listening) around mental health that has helped eradicate stigma.

What opportunities has the campaign created?

With more than half of our adult lives spent at work, it’s no wonder that organizations are exploring mental health as a top business priority. With issues intensifying through the pandemic, employers are now beginning to realize the previously understood 1-in-5 statistic is now a 5-in-5 reality – we ALL deal with mental health and manage adversity every single day.

You Can Contribute!

Remember to do your part on social today! Bell will donate towards mental health initiatives in Canada by contributing 5¢ for every applicable text, call, tweet or TikTok video using #BellLetsTalk, social media video view and use of its Facebook frame or Snapchat lens.